The Android Market is now fully on the Web.
It allows you to browse, to buy, but also to push applications directly on your mobile!
From a developer perspective, this means that:
- when publishing a new version of your application you need to provide high quality assets for this web showcase
- when writing about applications, you should now provide direct market links in addition of the well known QR-code.
Take a look at the market to see how publishers are using this new media to advertise their applications !
Edit: give a look at Publishing on Android Market on the Android Developer website.